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Tell your tale... let it soar!


This is your baby...and that's a big deal

You've worked hard to get where you are and you're looking for that little something extra to bring it to the world. Equal parts scary and exciting, right?

Now is the time to invest in an identity that will be, visually, truly you.

A look that will engage, entice and speak to your ideal audience.

A means to tell your tale at a glance and draw people in.

Your brand is not simply just your logo; it's so much more than that. It's a whole package that represents where you've come from, why you do what you do and what you can offer. I can't really say it any better than Jeff Bezos, CEO of Amazon..."Your brand is what people say about you when you're not in the room."

So get people talking, give them your story!

here's what the foxtale creative can do for you...


Are you a new business or need a re-brand? Well, there are decisions to be made...

Will you adhere to the 'look' of your competitors and blend in, or will you be bold and dare to stand out?

Putting thought and visual meaning into your brand's look will elevate your offering and ensure you are memorable in the eyes of those you want to attract. Let them know your story.

You guide the initial ideas and I bring your vision to life. Together, we create a brand identity truly representative of all you are, that you're proud to share with the world.

Print & packaging

Just as your brand identity says everything about your business, so should the products or experiences you offer.

Like a striking little cloak, your packaging should tell your tale, drawing attention so that people feel a connection to your brand before they experience your product or service.

There are always ways to set your offering apart, draw the eye and be remembered. Be bold, be brave, be different and reap the benefits that truly tailored packaging can bring.


Maybe you need podcast cover art or an illustrated book cover?

Maybe a tiny human has arrived and you want that something special?

Maybe you've envisioned a brand character who needs to be brought to life?

I love nothing more than taking someone's vision and creating something truly memorable.

Capturing feelings, emotions, values, stories - imagine how incredible an image that encompasses these things will look.


Saying 'I DO' to a special someone? Have a birthday or big occasion approaching?

Why not 'wow' the ones you love with invitations and stationary designed just for you?

Custom illustrations, patterns and graphics are a great way to make invitations, details, directions and thank-yous more than just words on a page.

The impact of a custom, one-of-a-kind piece that will stand the test of time is much more meaningful and can even be a gift in its own right, as well as a lasting memory.


For some, images are absorbed more effectively than words.

Ensure your message sinks in by combining the two in easy-to-digest graphics.

Whether it's a particular process flow or an infographic to present data, graphics break up otherwise complicated text, enabling the reader to better absorb information.

Easily applicable in any presentation of information, infographics draw people in and simplify the transmission of complex messaging.


And I will be here every step of the way ensuring that you get a visual identity that excites you, that you are proud of and that draws people in.

The design process...


If you like what you see, have a concept you need visualised and think we'd be a good fit...reach out to arrange a video call. We'll discuss your needs and your timeline and get to know each other before we proceed.


It's all fun, I promise, and all necessary for me to understand you and your needs. You'll receive a welcome kit containing a bit more about me, a design brief questionnaire and an agreement to be signed. Then the excitement begins...


This is where my fun starts. I'll get to know you, your business, ideas and needs as well as your industry, target market and competitors. This research stage is crucial and allows me to provide concepts that are visually successful. The end of this stage is your first taste of your new look.


You provide feedback and, if needed, after two rounds of revisions, we morph all we have into an amazing final concept package.


Time to get your new visuals out into the world. You sign off, we finalise and your new look is handed over ready and waiting to wow!

WHAT you can expect from me...

Unique designs

I pride myself on creating something that is uniquely you. Something that makes you truly stand out in the minds of others. Where I feel my ideas will compliment your vision, I will make suggestions that will benefit your end goal of creating a customised design that is both timeless and successful.


I do what I do because I love creating for others. When we work together, your goals are my goals and it's a team effort to achieve them. During our time together (and beyond) I feel a part of your business, idea, event or project which means I am committed to giving you a visual identity that engages and tells your story.


I'm not a jack-of-all-trades designer - but I know what I do well. If there is something in your scope I don't feel I am completely capable of, I will let you know. I can help you find the perfect person to fulfil what I can't. I will give you my honest thoughts and suggestions for what I feel will achieve your end result at every turn.

A working relationship

The process of design isn't an overnight fix. It takes learning, research and understanding before the designing even starts. It's a two-way-street. There are things I will expect from you to give you the best result - but we will always work together to achieve this.

...and a few giggles

I love a good giggle! Who said work can't be a bit of fun? Let's have a laugh along the way. When all is said-and-done, you want to feel like the creation of your vision has been a positive one...and so do I!

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